.container {
    color: #333;
    margin: 0 auto;
    text-align: left;
}

h1 {
    font-family: 'Segoe UI',verdana,helvetica,arial,sans-serif;
    font-weight: normal;
    letter-spacing: .125rem;
    text-transform: uppercase;
    font-size: 20px;
    font-weight: 400;
    color: #555;
}

li {
    display: inline-block;
    font-family: 'Segoe UI',verdana,helvetica,arial,sans-serif;
    font-size: 20px;
    font-weight: 400;
    color: #555555;
    list-style-type: none;
    padding: 0 1em 1em 0;
    text-transform: uppercase;
}

li span {
  display: block;
  font-size: 20px;
  text-align:center;
}

.emoji {
  display: none;
  padding: 1rem;
}

.emoji span {
  font-size: 4rem;
  padding: 0 .5rem;
}

@media all and (max-width: 768px) {
  h1 {
    font-size: calc(1.5rem * var(--smaller));
  }
  
  li {
    font-size: calc(1.125rem * var(--smaller));
  }
  
  li span {
    font-size: calc(3.375rem * var(--smaller));
  }
}